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Do coworking brokers care about enquiry size?

September 6, 2024

Is the size of your office search going to be one that brokers actually want?

Here’s an interesting bit of information: did you know that c.80%+ of searches for coworking space that go through brokers are from clients looking for space to house under 10 people?

Here’s another: did you know that c.80%+ of coworking broker revenue (at least in London) comes from clients that look for space for 20 people or more?

This does present an interesting paradox. Even though every brokerage will say that they don’t care about the size of the requirement, there is clearly an underlying pressure to convert the big ones.

So it’s important to think about this when you’re speaking with a serviced office broker. As a client, you want to speak with someone that will consider your requirement exciting, something they are really good at converting.

There’s no sense in looking for an 8-person office when the agent you choose really only wants to convert 20+ person requirements.

Coworking agents registering with Flex Engine are asked to define their ideal client size.

Sure, a lot of agents want to get requirements for 25+ people. That’s natural.

But 38% of all profiles on Flex Engine are after searches for less than 20 people, and 36% want to deal with clients looking for 15 to 30 people.

So regardless of the number of people you want in your new flexible office, there is an agent on the platform that will be right in your sweet spot.

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